1. Create a list of all possible keywords that fit your product, service or business. The more keywords you find, the more jobs are under it, require you to pay only the minimum bid of 0.05 pounds.

2. Take advantage of spelling errors and the old / new spellings to find keywords that have not thought your competitors.

3. The first position on Google’s search results page, usually the most clicks. However, it is usually also the most expensive item. Try it out if you get to the second to fourth display position more visitors and more buyers for less money.

4. The position of the AdWords ads is not only determined by the maximum click price that you are willing to spend. Google also assess the relevance of the ad, to position the AdWords ads. The more clicks your ad receives, the higher it is available.

5. The headline in the AdWords ad must attract attention. If you use the keyword in the title bar, you get much more clicks on your ad.

6. You mention in your ad text one or two reasons why the Internet users should click on it. What problem does in other product or service? Do you offer a product cheaper or you waive the shipping costs?

7. Google AdWords offers keyword-options; the study should not be missed. You can use it for example makes sure that your ad will appear only if the Internet user has exclusively entered your term and no further.

8. Use “negative keywords”. These are keywords for which your ad not to appear. In this way, you do not pay for clicks if someone is looking for Free or seek only a brochure.

9. Avoid price wars, during which you and a competitor and you, to outbid the click price for a keyword always mutually exclusive. This will give you only that the click price shoots up. It is better to find search terms that contain multiple words.

10. Create for each keyword and for each of your AdWords ads, your own landing page. There you can offer the special, which the internet user has searched.

11. An own landing page has the additional advantage that you can measure exactly how many buyers has brought a certain keyword and a particular ad. You can optimise your ads in this way continuously and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example the New Year, Valentine’s Day, Easter or Christmas.

13. If you mention the price for a product or service in the AdWords ad, then close in from the front, the music and all-free-viewfinder.

14. Be conservative in the selection of countries and languages, which are to appear in your AdWords ads. If your product or service is intended only for UK speaking customers, you should as a country “UK” and “Ireland” position. If successful, you can also include other countries; try the example of Switzerland, and border regions.

15. The Google AdWords ads appear on Google partner sites, for example Focus.co.uk. If your AdWords ad costs too much or too little earned income, you want a trial basis from the option which would display your ad on the partner sites of Google. Not all ads are running well on partner sites.

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